book a marketing call
You don’t need more marketing tactics. You need a sales strategy.
A 60-minute marketing consultation to help you build a consistent marketing and sales strategy.
You’ve run the ads. You’ve posted on Instagram. You’ve sent the newsletter. Maybe you’ve paid for promos, took the courses, and read the threads from people who may or may not actually sell books.
Some of it worked. Some of it didn’t. It’s hard to tell which was which.
And you’re still asking:
- Why aren’t my ads converting?
- Is my Amazon page the problem?
- What should I actually be spending?
- Should I push my newest book or my backlist?
- Why did my launch do well and then disappear?
- What do I focus on when I can’t do everything?
- Am I spending money on the wrong things?
Let’s figure out what’s actually happening.
Bring your marketing headaches. I’ll bring solutions and strategy.
01
Find the Problem
Ads, Amazon pages, positioning, pricing, launches, backlist—you may have a lot of moving pieces. We’ll figure out where the actual problem is instead of throwing another tactic at it.
02
Find the Opportunity
You don’t need to be everywhere or do everything. We’ll identify what deserves your attention, what can wait, and what probably isn’t worth your energy.
03
Build the Strategy
Instead of looking at ads, email, promotions, your backlist, and your launch strategy as separate things, we’ll look at how they work together to sell more books.
Who is this for?
This is for you if:
- You’ve published at least one book and the sales don’t reflect the effort you’re putting in.
- You’re running ads, posting, emailing, or paying for promos, and you can’t tell which of those is actually selling books.
- You had a launch that took off and then went quiet, and you want the next one to last.
- You have a backlist that’s sitting there and you suspect it could be earning more.
- You’re getting ready to launch and want a plan before you spend money, not after.
- You’re thinking about selling direct or building a better website, and you want to know if it’s worth it for you right now.
- You’re tired of trying the next tactic and want someone to look at the whole picture.
Why Me?
This probably isn’t the right fit if:
- You’re looking for someone to run your ads or manage your marketing for you. This is a strategy session. You’ll leave knowing what to do, but you’ll be the one doing it.
- You want a guaranteed bestseller. Nobody can promise that honestly.
You can only do so much in a week. You don’t need another 27 things to try. You need to know which 3 things are worth doing.
In one hour together we’ll identify:
- What’s actually getting in the way of sales
- Where you’re losing readers or leaving money on the table
- What to stop doing
- What to start doing
- What deserves your time and money
Come with questions. A few directions we will take this:
- Social Media
- Advertising
- Book Launch Strategies
- Influencers
- Email Marketing
- Or the vague feeling that you’re doing a whole lot of work and aren’t getting much back for it.
Let’s figure out what’s actually happening.
Why Me?
Hi. I’m Angela J. Ford.
I’ve published 30+ books and spent years figuring out how to sell them.
I’ve run ads. Launched books. Watched sales spike and disappear. Changed covers, blurbs, prices, promotions, emails, and strategies. I’ve tried things that worked—and things that absolutely did not.
Professionally, I work in ecommerce and lifecycle marketing, with experience across Shopify, email, lifecycle marketing, merchandising, conversion, retention, customer journeys, and analytics.
So I don’t just look at your book as an author.
I look at it as a product you’re trying to sell.
LET’S CREATE A SALES STRATEGY
60 minutes · One-on-one · $90